WHAT WE DO

Marketing

Marketing Strategies and Execution

Marketing strategy is directly related to the company’s general business strategy and to the products and services it offers. A good marketing strategy enables a company to enjoy competitive advantages and to penetrate the market more effectively. I Ponti crafts marketing strategies that help companies increase its market share and/or it brand value

Market Research

We provide both qualitative and quantitative market research solutions that help you make clear decisions regarding your business or marketing strategies. Our market research solutions allow clients to uncover data by going in-depth with target respondents, using innovative methods and tools, to meet your research needs. Our research solutions include consumer & B2B research, customer satisfaction & loyalty research, product & packaging testing and branding insights, etc.

Branding Strategies

Corporate brand identity is an expression of a brand’s character and its promise to customers. It is how consumers, investors, media and peers perceive your business. Your brand is your identity. It reflects who you are and what you believe in and what are your values. To build a brand is like to build a bridge, you need to start with the pillars foundation, which will hold and connect that bridge. Similarly, you need strong pillars and strategies that will hold and connect your brand to the world. We help you build and position your brand on solid branding and communications foundations and we then help you connect and communicate it to the world.

Our communications and creative teams make sure that your company’s name, colors, logo, tagline and narrative language effectively represent you in your market(s) and position your brand positively against your competition. We also help bringing brands to life through compelling messaging that build both brand awareness and brand equity.

Creative

"Design is the silent ambassador to your brand" - Paul Rand

In today’s visual world, consumers pay a lot of attention to how good a product or service looks like. This is important to them as to what it actually is. Our Creative Design team works closely together with our content strategy team to make sure your messages are not only saying the right thing, but look as good as they can.

From the initial sketches and material sourcing, to production, execution and dismantling, we run the entire process for our clients.

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Communications

Corporate Communications & Strategy

Our Corporate Communications & PR team specializes in taking meaningful messages to the right audiences, skillfully leveraging corporate reputation to maximize impact, strengthen brand presence and improve competitive positioning.

Content Origination

Content is king. We generate customized content for your key messages, audiences, and goals. From content for websites, corporate videos and animated films to speeches, press releases, and articles as well as to social media stories, product launches, and big-size motion design, we’ve got it covered.

Media Relations and PR

We maintain relationships with editors, reporters and bloggers as well as with key business, consumer, trade and digital outlets across the country. We proactively pitch the media on behalf of our clients, and reporters frequently contact us looking for story ideas and leads.

CSR Programs

Good citizenship is good for business – it is the triple bottom line effect of people, planet and profit. Companies often don’t know where to get involved in their community or their world or, if they are already engaged in a responsible way, they aren’t telling their story in a manner that can positively impact their business. We help clients both create responsibility programs and communicate them.

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Live Communications (Events)

Brand Activations
Fairs and Exhibitions
Corporate Events
Product Launches
Community Events
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Let’s work together!

Our clients say that we are great listeners, proactive and our strategic approaches are clear, concise and unique.

So, are you in for a cup of coffee or a guilt-free cup of hot chocolate?

We'd love to hear from you, please don't hesitate to shoot us an e-mail or give us a call.

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